Mengungkapkan strategi di balik model bisnis aplle yang revolusioner.
Dengan penjualan iPod yang melampaui angka 10 juta unit hingga saat ini, lonjakan saham sebesar 250% dalam kurun waktu hanya 1 tahun dan peningkatan pendapatan neto sebesar 530% tak pelak lagi apple telah meroket mencapai kesuksesan yang luar biasa. Namun prestasi ini di capai aplle dengan cara yang tidak mudah dan bahkan sangat berliku dan salah satu pendiri apple,steve jobs mengetahui semuanya. Apa Rahasianya ? temuak di the apple way.
Ikuti teladan Apple dan belajar cara untuk :
- Menjadikan pelanggan sebagai raja - Menjadiakan produk sebagai raja
- Gemparkan dunia pemasaran - Tumbuhkan organisasi pembelajar
- Seimbangkan antara manufaktur dan pengiriman logistic
- Ciptakan jaringan distribusi baru
- Motivasi dan inspirasikan orang2 di luar perusahaan untuk memasarkan & mempromosikan produk anda
Meskipun Apple merupakan sebuah perusahaan teknologi, ini bukanlah buku untuk para maniak computer, melainkan buku bagi para manajer yang ingin mempelajari berbagai pelajaran berharga baik dari kesalahan2 aplle maupun keberhasilan2nya.
“Kami tidak meremehkan orang-orang..kami tidak menciptakan produk yang rendah kualitasnya untuk bisa menetapkan harga yang lebih murah, kami memberikan orang2 produk yang mereka inginkan, yang akan melayani mereka bertahun2,meskipun sedikit mahal. Orang orang pintar, mereka pasti memahaminya.”---Steve Jobs----
Pengarang: JEFFREY L CRUIKSHANK
Tahun: 2008
ISBN: 9789790157859
Price: Rp.93.000
Dapatkan Discount 25%
+ Tambahan Rabat 5% bila mereferensikan buku ini
Pemesanan Dapat melalui email ke yayan.arh@gmail.com
7 komentar:
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